Pricing

Transparent pricing, before we ever get on a call

Start with a free 30-minute quick wins call for brands spending A$20K+ a month on Meta, or a detailed Growth audit for brands spending A$30K+ a month. Ongoing leadership starts at 8.75% of chargeable spend, with an A$1,500 monthly minimum and A$8,750 cap, plus GST. The agreed fee is fixed for the three-month initial contract, then reviewed.

Let’s talk Explore the options

Four ways to start

Choose a diagnostic, ongoing leadership or a structured programme to build your team.

Quick wins call

Free · 30 minutes

For brands spending A$20K+ a month on Meta

30 minutes on your biggest constraint
Creative, audiences, campaign structure and media mix
3 quick wins, sent in writing after the call
No account access needed

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Growth audit

A$2,500 one-off +GST

For brands spending A$30K+ a month, before an ongoing engagement. Credited to your first month if you sign within 30 days; any unused credit carries forward to later monthly fees

Account structure, audience and creative deep dive
Marginal return by market and budget reallocation
Measurement check: Meta against Shopify
90-day roadmap with prioritised tests
Detailed audit report within 7 business days

Let’s talk

Fractional head of growth

8.75% of chargeable spend plus GST

For brands spending A$10K+/month. A$1,500 minimum, capped at A$8,750

Initial account review and agreed priorities
Weekly working sessions with your team
Hands-on optimisation in the accounts
Reporting on revenue against marketing spend, margin and incremental outcomes
Hiring support and handover when needed
Agreed fee fixed for the first three months
Then month to month with 30 days’ notice, after fee review

Let’s talk

Build and hand over

A$3,500 /month plus GST

For founders building the growth function in-house. Three-month initial term

Fractional support, with a structured focus on:
Positioning, offer and go-to-market plan
Channel plan and measurement setup
Role scorecard and interview loop for your first growth hire
Documented playbooks and handover

Let’s talk

Ongoing leadership starts with a three-month contract at an agreed fixed fee. We review the fee after those three months; support then continues month to month with 30 days' notice. Media spend is paid by you directly to the platforms. it never passes through Ironpath.

What that looks like at your spend

Ongoing support starts at A$10K/month in media. At A$10K–A$30K, enquire directly about ongoing support; you do not need to book the standalone Growth Audit. The free 30-minute quick wins call is for brands spending A$20K+ a month on Meta.

Monthly media spend	How the fee is calculated	Your monthly fee
A$10,000	8.75% = A$875 → A$1,500 minimum	A$1,500 +GST
A$20,000	8.75% = A$1,750	A$1,750 +GST
A$30,000	8.75% = A$2,625	A$2,625 +GST
A$50,000	8.75% = A$4,375	A$4,375 +GST
A$100,000	8.75% = A$8,750	A$8,750 +GST
A$150,000	8.75% = A$13,125 → A$8,750 cap	A$8,750 +GST

Pricing questions, answered

If you sign within 30 days, the A$2,500 audit credit is applied to your first month’s fee. Any unused credit carries forward to later monthly fees. For example, against an A$1,500 first-month fee, you pay A$0 before GST and A$1,000 of credit remains for the next month.

What if my audit credit is more than the first month’s fee?

Why tie pricing to media spend?

Spend is a fair proxy for complexity. A $10K/month account and a $50K/month account need very different depths of attention, and the percentage scales the fee with the work involved.

Why is there a $10K/month starting point for ongoing support?

Below A$10K/month in media, a monthly fee takes too large a share of the budget to make commercial sense. At A$10K–A$30K, enquire directly about ongoing support; the standalone Growth Audit is not a required starting point. The free quick wins call is for brands spending A$20K+ a month on Meta; the Growth Audit is for brands spending A$30K+ a month. You can still send a general enquiry below these thresholds so I can suggest a suitable next step.

Are there setup fees or lock-in contracts?

No setup fees. Ongoing leadership starts with a three-month contract at an agreed fixed fee. We review the fee after those three months; support then continues month to month with 30 days' notice. Build and hand over has a three-month initial term.

What if my spend changes month to month?

The fee is 8.75% of chargeable media spend, within the A$1,500 minimum and A$8,750 cap. Chargeable spend is your actual media spend minus any extra spend made on my recommendation. For example, A$30K of spend including an A$10K increase I recommended means A$20K of chargeable spend and an A$1,750 fee. That agreed fee stays fixed throughout the initial three-month contract, even if the recommended higher spend continues in months two and three. After three months, we review the budget and scope and agree any fee adjustment.

Is GST included?

Fees are quoted plus GST. Media spend itself is paid directly by you to the platforms. it never passes through Ironpath.

Senior paid media leadership Full-funnel media planning Case studies

Let’s talk

You have seen the numbers. Tell me where your paid media programme is stuck and we will work out if the fit is right.

Transparent pricing, before we ever get on a call

Four ways to start

What that looks like at your spend

Pricing questions, answered

What if my audit credit is more than the first month’s fee?

Why tie pricing to media spend?

Why is there a $10K/month starting point for ongoing support?

Are there setup fees or lock-in contracts?

What if my spend changes month to month?

Is GST included?

What if my audit credit is more than the first month’s fee?

Why tie pricing to media spend?

Why is there a $10K/month starting point for ongoing support?

Are there setup fees or lock-in contracts?

What if my spend changes month to month?

Is GST included?

Related

Let’s talk