Based in Newcastle, NSW
Paid media consultant for Newcastle brands
I work directly with Newcastle emerging consumer and digital-first brands to find wasted spend, strengthen measurement, and make better acquisition decisions across Meta, Google, TikTok, and Amazon.
Local context, senior channel experience
Being Newcastle-based makes it easy to work closely with Hunter businesses while bringing experience from large platforms and national campaigns. Engagements can combine local in-person working sessions with focused remote execution.
The best fit is a team with meaningful spend and a specific commercial question: why customer acquisition cost (CAC) is rising, which reporting to trust, where the next dollar belongs, or how to turn creative activity into a useful testing system.
Serving Newcastle, Lake Macquarie and Sydney.
Find Ironpath on Google- Account and measurement audits with a prioritised plan
- Hands-on campaign management across major acquisition channels
- Budget decisions tied to CAC, margin, payback, and incrementality
- Fractional head of growth working alongside your existing team
How I work
Bring me in for the problem you need solved
Focused audit
A fixed review of accounts, tracking, creative, and budget allocation with a practical 90-day plan.
Defined project
Measurement repair, account restructuring, or a channel test with a clear scope and finish line.
Ongoing support
Senior direction and hands-on optimisation embedded with your internal team.
Measured outcomes, not surface metrics
My campaign experience includes a 57% reduction in cost per incremental sale through controlled testing, a $6.05 ROAS cross-sell strategy that performed 26% above benchmark, and an Amazon DSP pilot that produced a +9.9% incremental lift.
Big-platform experience, based in the Hunter
I’m based in Newcastle and bring experience across platforms, agencies and in-house roles. I support Hunter brands locally and work with Australian and international teams remotely. In-person sessions in Newcastle and Sydney can be arranged where useful.
When this work is most useful
- CAC is rising and nobody can explain why.
- Reporting across platforms does not agree.
- Creative testing feels busy but slow.
- Budget decisions lean too heavily on blended ROAS.
Areas served
Paid media support across Newcastle and the Hunter
I work with businesses across Greater Newcastle, Lake Macquarie and the wider Hunter Region. in person where it helps, remotely for day-to-day execution. Google Ads management, media planning and paid media audits are the most common starting points for Newcastle and Hunter teams.
- Newcastle CBD
- Hamilton
- Charlestown
- Merewether
- Lake Macquarie
- Maitland
- Cessnock
- Port Stephens
- Hunter Valley
- Central Coast
Find the constraint before you add spend
Five decisions before you change campaign settings: what you are trying to grow, which numbers you can trust, whether ads should reach people already looking to buy or introduce your brand to new customers, and whether the ad matches the experience. Finish with a ranked list of what to fix first.
Running a local service, appointment-led business or store? Explore small business marketing support in Newcastle for Google Ads and a clearer enquiry-to-customer journey.
Frequently asked questions
Can you build a media plan for a Hunter business?
Yes. I build full-funnel media plans for Newcastle and Hunter Region businesses. audience sizing, budget split, channel mix, flighting and a measurement scorecard. for local, Sydney or national campaigns.
Do you manage Google Ads for Newcastle businesses?
Yes. I set up, audit and manage Google Ads for Newcastle, Lake Macquarie and Hunter businesses, alongside Meta, TikTok and Amazon where they fit the plan.
How much does a paid media consultant in Newcastle cost?
Ongoing support is available from A$10K/month in media spend at 8.75% of chargeable spend, with an A$1,500 monthly minimum and A$8,750 cap, plus GST. The agreed fee is fixed for the three-month initial contract, then reviewed; support continues month to month with 30 days’ notice afterwards. The standalone Growth Audit is A$2,500 plus GST for brands spending A$30K+/month. At A$10K–A$30K, enquire directly without purchasing the audit. General enquiries are welcome below these thresholds.
Are you based in Newcastle?
Yes. Ironpath Interactive is based in Newcastle, NSW. I work with local teams directly and support brands across Australia remotely.
Can you work with an existing marketing team?
Yes. I can own paid-media execution, lead a defined audit or project, or provide senior direction alongside your internal marketing, creative, and finance teams.
What spend level is the best fit?
Ongoing work is generally best suited to brands investing $10K to $100K-plus per month. General enquiries are welcome at any spend level. The standalone Growth Audit is for brands spending A$30K+ per month.
Do you only work with ecommerce brands?
Emerging consumer and ecommerce brands are the core focus. I also take selected gaming and entertainment work where my Twitch, creator, and streaming experience is relevant.
Do I have to be a Newcastle or Hunter business?
No. I work with brands across Australia. Being based here simply means local brands get senior expertise nearby, and I support other brands remotely.
Do you meet in person?
For local clients, yes, where it genuinely helps. kickoffs, workshops, and quarterly reviews. Day-to-day paid media work runs smoothly remotely.
Let’s talk
Share the acquisition question you need answered. I’ll tell you directly where I can help.