Meta Ads consultant · Australia

Meta Ads consultant for Australian DTC brands

Meta stopped being a manual-optimisation game and became a signal-and-creative game, and most accounts have not caught up. If your CPAs are climbing, Advantage+ is spending where you cannot see, and creative cannot keep pace with the algorithm, that is the modern Meta problem. I help emerging Australian brands fix it.

You work directly with me on every decision, from the consultation through to account changes and reporting.

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The Meta problems I actually get called about

Your pixel is under-reporting, the Conversions API is half-configured, and Meta is optimising on incomplete data. The fix is a measurement job, not a bidding one.

Signal loss since iOS

Your pixel is under-reporting, the Conversions API is half-configured, and Meta is optimising on incomplete data. The fix is a measurement job, not a bidding one.

Advantage+ is a black box

It spends efficiently until it does not, and you have no read on which audiences or placements are actually working underneath.

Creative is the bottleneck

Meta now rewards volume and variety. If you ship two ads a month, the algorithm has very little to learn from.

Attribution disagreements

Meta claims conversions your analytics platform does not see, so budget calls rest on numbers nobody fully trusts.

What I do about it

Signal and tracking review

Review pixel and Conversions API setup, identify missing or inconsistent events, and agree repairs. Tracking remains subject to consent, browser restrictions and platform reporting limits.

Advantage+ and campaign structure

Decide where broad and Advantage+ genuinely win and where manual control still earns its keep, then structure the account so performance is readable.

Creative testing system

Build a testing cadence and briefing structure that produces the volume Meta needs, with a clean read on which concepts, hooks, and formats win.

Measurement you can act on

Reconcile Meta reporting against your source of truth so budget decisions rest on numbers you believe.

Proof

A recency-based incrementality approach for a global technology brand cut cost per incremental sale by 57% while reallocating $400K in monthly spend toward audiences that were genuinely incremental. That same discipline is what I bring to reading what Meta is really delivering versus what it claims.

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Direct senior support

You work with one senior operator who has run paid social and programmatic budgets at scale, including experience inside Meta. Direct access, senior judgement, and a single point of accountability.

More about Chuck

Related services

DTC paid media consulting Google Ads consulting for ecommerce Fractional head of growth

Free paid media diagnostic

Find the constraint before you add spend

Five decisions before you change campaign settings: what you are trying to grow, which numbers you can trust, whether ads should reach people already looking to buy or introduce your brand to new customers, and whether the ad matches the experience. Finish with a ranked list of what to fix first.

Frequently asked questions

Both are available. I run accounts hands-on, and I also take advisory or fractional engagements where your team executes and I set direction. The consultation decides which suits you.

Do you manage Meta campaigns hands-on or just advise?

Both are available. I run accounts hands-on, and I also take advisory or fractional engagements where your team executes and I set direction. The consultation decides which suits you.

My Meta CPAs keep rising. Is that fixable?

Often yes, but rarely with bidding tweaks. Rising CPAs are usually a signal-quality or creative-fatigue problem underneath. The audit finds which, so we fix the cause rather than chase the symptom.

Do I need the Conversions API set up?

For a DTC brand on Meta, effectively yes. Server-side signal is now core to letting Meta optimise well. If yours is missing or half-configured, that is usually the first thing I fix.

How much creative do I actually need?

More than most brands ship, and structured so the algorithm can learn. I build the testing system rather than prescribing a magic number, because the right volume depends on spend and how fast concepts fatigue.

Which spend level is this for?

Ongoing support is available from A$10K/month in media spend. The free quick wins call is for A$20K+/month on Meta; the standalone Growth Audit is for A$30K+/month. At A$10K–A$30K, enquire directly without purchasing the audit. General enquiries are welcome at any spend level.

Let’s talk

Tell me where Meta is stuck. I’ll respond with a direct view on whether I can help.