You need a clearer view of paid media
You are investing in ads but want to understand what is contributing to growth and what needs to change.
Growth studio · Newcastle, NSW
Senior growth strategy, backed by hands-on execution.
I help brands make better decisions about their marketing investment, then turn those decisions into action. From media planning and budget allocation to campaign management and measurement, you work directly with me and your team.
Not ready to talk? Get the free paid media diagnostic
Chuck ChiemeluGrowth strategy, media planning and campaign execution.
US$23M global budget managed at Meta
Inside Amazon, Meta, Twitch and agencies
Three-month initial term, agreed fee fixed
Who it is for
For emerging consumer and digital-first brands
You are investing in ads but want to understand what is contributing to growth and what needs to change.
Based in Newcastle, I work with brands across Australia and internationally. You might be a founder running marketing yourself or a leader supporting an established team. General enquiries are welcome at any spend level.
What I help you do
Plan the investment
I set objectives with you, assess your audience and channels, and decide how the budget should be allocated.
Run and improve campaigns
Where execution is in scope, I build or support campaigns, test creative and targeting, and adjust the plan based on evidence.
Make performance useful
I connect reporting to business goals, explain what the data can and cannot tell us, and agree on the next decision.
Ways to work together
Choose the support you need
Start with the problem you need solved, and get a plan built around it.
See full pricing and terms, including audit credit, the initial contract and what happens afterwards.
Career experience
Selected work from across my career
These examples reflect work completed across platform and agency roles. They show marketing and measurement challenges I’ve helped address, not Ironpath client engagements or work completed independently.
+9.9% lift in sales · 33.6% of buyers added an accessory · $46 cost per sale
Global VR brand
Incremental accessory growth
Amazon retargeting pilot
Built an 8-week holdout test across 10,000 US postcodes.
$6.05 back per $1 spent · $17 cost per order · 26% above benchmark
Major retailer
Smarter cross-sell audiences
Audience strategy and controlled testing
Used basket analysis to isolate high-value customers with adjacent-category intent.
57% lower cost per incremental sale · $400K monthly spend reallocated
Global technology brand
Lower cost per incremental sale
Recency-based retargeting test
Reviewed recency groups with a controlled test and reallocated budget toward groups with higher estimated incremental response.
Free paid media diagnostic
Find the constraint before you add spend
Five decisions to work through before you touch campaign settings, including whether your ads are reaching existing demand or creating new demand. Instant PDF download, no booking required.
Career experience, not a client list
Brands I’ve worked with across roles at Amazon, Meta, Twitch, and agencies
These are brands I’ve supported throughout my career in platform and agency roles. The case studies above come from those roles.
Why work with Chuck
Direct access to senior expertise
I work with you on strategy, execution and reporting, with the scope agreed around what your business needs.
I’ve spent more than a decade across paid media, programmatic, retail media, and go-to-market strategy, including experience inside Amazon, Meta, and Twitch.
Start a conversation
Let’s talk
Tell me what you need help with. General enquiries are welcome at any spend level. If you qualify for the free 30-minute quick wins call, you’ll receive three quick wins in writing after the call.