Performance results

Case studies

Real campaign problems, practical strategy, and measurable outcomes across paid media, programmatic, and growth marketing.

These case studies reflect work completed during Chuck’s previous roles in platform and agency teams. They are not presented as Ironpath client engagements.

+9.9% incremental lift

Case study #1

Incremental sales growth for a global VR brand

Retargeting pilot · Attachment rate

An eight-week controlled pilot estimated the effect of retargeting on first-party accessory sales.

33.6% attachment rate+9.9% lift$46 CPA

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$6.05 ROAS

Case study #2

Higher ROAS through smarter audience strategy

Fortune 10 retailer · Cross-sell

A cross-sell audience strategy unlocked hidden demand and improved paid media efficiency for a major retailer.

$6.05 ROAS$17 CPO26% above benchmark

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57% lower cost per incremental sale

Case study #3

Lower incremental acquisition cost through testing

Global technology brand · Recency test

A recency-based retargeting test helped shift budget away from low-incrementality users and reduce cost per incremental sale.

57% lower cost per incremental sale11.57% lift$400K/mo optimised

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6.2% CTR

Case study #4

Streaming media test with strong engagement

Creator-led · Attention proof point

A creator-led streaming activation delivered high engagement and attention.

6.2% CTR145K+ impressions8.5 min avg. attention

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