Google Ads consultant · Ecommerce

Google Ads consultant for ecommerce brands

Google Ads for ecommerce now lives or dies on three things: how much control you have handed to Performance Max, how good your Shopping feed is, and how much you are paying to re-buy traffic you already own through branded search. I help emerging consumer and ecommerce brands get honest answers on all three.

You work directly with me. The person on the consultation is the person running your account.

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Where ecommerce Google accounts leak money

PMax will happily spend budget on branded and remarketing traffic that would have converted anyway, then take credit for it. Without the right structure you cannot separate prospecting from harvesting.

Performance Max with no guardrails

A weak Shopping feed

Titles, attributes, and product data drive Shopping performance more than bids do. A neglected feed caps everything downstream.

Branded search overcounting

A large share of Google Ads conversions for many emerging brands is branded search, which is demand you created elsewhere. Counting it as paid acquisition flatters ROAS.

Search-term waste

Broad match plus Smart Bidding sprays spend across irrelevant queries unless someone is actively mining and pruning the search-term report.

What I do about it

Performance Max control

Restructure so prospecting is separated from harvesting, add the exclusions and signals that keep PMax honest, and get a real read on incremental versus captured conversions.

Shopping feed optimisation

Fix titles, attributes, and product data so the feed does the heavy lifting, then let bidding work on a foundation that can actually perform.

Branded and non-branded clarity

Separate the two so you know your true cost of new customer acquisition rather than a blended number propped up by demand you already had.

Search-term hygiene

Ongoing mining and negative-keyword discipline so spend concentrates on the queries that convert.

Proof

In a previous platform or agency role, a cross-sell audience strategy for a major retailer delivered $6.05 in reported revenue per dollar spent at $17 cost per order, 26% above benchmark. This is not presented as a Google Ads or Ironpath engagement, or as proof that all those sales were caused by the ads.

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Direct senior support

You get direct access to a senior operator who has run search and programmatic strategy across major accounts. One point of accountability from strategy through execution.

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Related services

DTC paid media consulting Meta Ads consulting Fractional head of growth

Free paid media diagnostic

Find the constraint before you add spend

Five decisions before you change campaign settings: what you are trying to grow, which numbers you can trust, whether ads should reach people already looking to buy or introduce your brand to new customers, and whether the ad matches the experience. Finish with a ranked list of what to fix first.

Frequently asked questions

It depends on the products, feed, budget and measurement. I review where reported conversions come from, including existing customers and branded searches, before recommending a structure or test.

Is Performance Max worth running for a DTC brand?

It depends on the products, feed, budget and measurement. I review where reported conversions come from, including existing customers and branded searches, before recommending a structure or test.

Why does my Google ROAS look great but revenue is not growing?

Branded search and existing customers can contribute to a high reported return on ad spend (ROAS) without the same increase in total revenue. I compare channel reporting with business results and review other possible causes. Separating campaigns alone does not prove which sales the ads caused.

Do you fix Shopping feeds or just campaigns?

Both. For ecommerce the feed is often the highest-leverage fix, so I treat feed quality as part of the account rather than a separate technical afterthought.

What spend level do you work with?

Ongoing support is available from A$10K/month in media spend. The standalone Growth Audit is for brands spending A$30K+/month; it is not required to enquire about support at A$10K–A$30K. General enquiries are welcome at any level.

Let’s talk

Tell me where Google is stuck. I’ll respond with a direct view on whether I can help.