Fractional head of growth · GTM

Senior growth direction and execution

For emerging brands and founders who need senior support setting the growth plan and putting it into practice. I work with your team on strategy, measurement and campaigns, with hiring and handover support when needed.

Let’s talk See pricing

Who this is for

You have product–market fit and some paid spend, but nobody senior owning acquisition, measurement and the plan.

Emerging brand, no growth lead yet

You have product–market fit and some paid spend, but nobody senior owning acquisition, measurement and the plan.

Founder doing growth on the side

You are running ads, email and launches between everything else, and want an experienced operator to set the direction.

Building the function in-house

You want support developing your growth team, defining the first hire and preparing a handover.

Between hires

Your growth lead has left or the role is open. I keep the programme moving and help you hire the replacement.

The first 90 days

Review, execute and agree what comes next

Days 1–30: Diagnose

Initial review across paid channels, tracking, CRM and retention. Review the cost of acquiring a customer, margin and the time it takes to recover acquisition costs. A 90-day plan agreed with the founder. This is part of ongoing support, not the separate fixed-fee Growth Audit.

Days 31–60: Build

Channel structure, measurement and testing roadmap in place. Launch sequencing, offer and creative testing running. Reporting the team can trust.

Days 61–90: Review and prepare

Review the plan and results, agree the next priorities, and support hiring and handover where needed.

What's in scope

Growth is more than ads. The scope covers the go-to-market decisions an emerging brand needs a senior person to own. then documents them so your team can run them.

If the programme outgrows the model, I will tell you and help you hire the full-time lead you need next.

Go-to-market plan and launch sequencing
Paid media across Meta, Google and TikTok
Measurement: customer acquisition cost, revenue against marketing spend, payback and incremental outcomes
CRM, email and retention priorities
Hiring plan, role scorecard and interview support
Agency and freelancer briefing and oversight

Frequently asked questions

A senior growth lead working part-time with your business on launch planning, acquisition, measurement and team development. I set direction and help execute the agreed priorities.

What is a fractional head of growth?

A senior growth lead working part-time with your business on launch planning, acquisition, measurement and team development. I set direction and help execute the agreed priorities.

How is this priced?

From A$10K/month in media, ongoing support is 8.75% of chargeable media spend (A$1,500 minimum, A$8,750 cap), plus GST. The agreed fee stays fixed for the first three months, then we review the budget and scope and agree any adjustment. Support continues month to month with 30 days' notice afterwards. Extra spend made on my recommendation is excluded. At A$10K–A$30K, enquire directly about ongoing support; you do not need the standalone Growth Audit. The separate audit is A$2,500 +GST for brands spending A$30K+/month, with a detailed audit report within 7 business days.

How is this different from Build and hand over?

Both include hiring support and handover when needed. Fractional support is ongoing senior leadership, with an agreed fee based on chargeable media spend, fixed for a three-month initial contract and reviewed afterwards. Build and hand over is a structured programme covering positioning, channel planning, hiring and documented handover at A$3,500/month +GST, with a three-month initial term.

What responsibilities do we agree upfront?

We agree the channels, account ownership, working sessions and team responsibilities before starting. Media spend is separate from my fee. Any work beyond the agreed scope needs a separate agreement.

Will you help me hire my own team?

Yes. The goal is a growth function you own. I write the role scorecard, help you interview, and hand over playbooks so the work continues without me.

Senior paid media leadership Full-funnel media planning DTC paid media consulting

Let’s talk

Tell me where your brand is and what growth needs to look like in 90 days.