Audit and growth plan
A focused review of account structure, tracking, creative, landing pages, and budget allocation, delivered as a prioritised 90-day plan.
DTC paid media consulting · Australia-wide
DTC paid media consultant, built around your unit economics
You have real media spend, a capable team, and a nagging feeling the reporting is not telling you the truth. First, I help you decide what needs to change. Then I help put those changes into action.
You work directly with me from the consultation through account decisions, execution, and reporting.
Who this is for
Teams with real spend and an unanswered growth question
I work best with emerging consumer and digital-first brands spending from A$10K to A$100K-plus per month, with an internal team already in place.
The usual signals are rising customer acquisition cost (CAC) with no clear cause, Meta and Google reporting different answers, creative testing that feels busy but slow, or blended ROAS hiding weak spend underneath.
The standalone Growth Audit is for brands spending A$30K+ a month. At A$10K–A$30K, enquire directly about ongoing support. If you are pre-revenue or spending below A$10K, you can still send an enquiry. I’ll tell you whether I can help and suggest a better next step.
What this solves
Better decisions before more spend
Find the wasted spend
Review account structure, audiences, search terms, and budget allocation to identify spend that is not creating useful growth.
Fix the measurement
Reconcile platform reporting, conversion tracking, and commercial data so everyone agrees on what should drive decisions.
Review the cost of the next customer
Judge the next dollar on the return it can create rather than relying on a comfortable blended average.
Build a testing roadmap
Turn creative and channel experiments into documented learning that compounds instead of resetting every month.
Connect media to unit economics
Tie channel choices to contribution margin, payback, cash requirements, and customer value.
How I help
Three ways to engage
The engagement follows the problem rather than forcing every brand into the same retainer.
Hands-on campaign management
Planning, execution, and optimisation across Meta, Google, TikTok, and Amazon DSP, with decisions tied to commercial outcomes.
Fractional head of growth
A senior growth lead embedded with your team, owning the plan, measurement and hiring, without a full-time hire.
Proof, not promises
57% lower cost per incremental sale from a more useful measurement question
A recency-based incrementality test for a global technology brand shifted budget away from low-incrementality users, reduced cost per incremental sale by 57%, and supported the reallocation of $400K in monthly spend. This example comes from a previous platform or agency role, not an Ironpath engagement. Incrementality means sales that would not otherwise have occurred.
Read the incrementality case studyDirect access to senior experience
I bring more than a decade across paid media, programmatic, retail media, and go-to-market strategy, including experience inside Amazon, Meta, and Twitch. You get that experience directly across strategy, execution, and reporting, with a single point of accountability.
More about ChuckFree paid media diagnostic
Find the constraint before you add spend
Five decisions before you change campaign settings: what you are trying to grow, which numbers you can trust, whether ads should reach people already looking to buy or introduce your brand to new customers, and whether the ad matches the experience. Finish with a ranked list of what to fix first.
Frequently asked questions
What does a DTC paid media consultant actually do?
I help direct-to-consumer brands make better paid acquisition decisions and execute them. That includes audits, measurement repair, budget allocation, creative testing, and hands-on campaign management across Meta, Google, TikTok, and Amazon.
How does the direct working model operate?
You work with me from the initial consultation through strategy, execution, and reporting. This keeps context, judgement, and accountability in one place.
What monthly ad spend do you work with?
Ongoing support starts at A$10K per month in media spend. The free 30-minute quick wins call is for brands spending A$20K+ a month on Meta; the A$2,500 +GST Growth Audit is for brands spending A$30K+ a month. At A$10K–A$30K, you can enquire directly about ongoing support without booking the standalone audit. Below these thresholds, you can still send an enquiry so I can suggest a suitable next step.
How quickly will I see results?
The Growth Audit delivers a detailed audit report within 7 business days, including a 90-day roadmap with prioritised tests. Implementation is a separate engagement. Results and timing depend on the findings, testing, customer demand and changes your team can make; they are not guaranteed.
Which channels do you cover?
Meta, Google, TikTok, and Amazon DSP, plus the measurement and attribution needed to make sound cross-channel decisions.
Do you work with brands outside Australia?
Yes. I am based in Newcastle, NSW and work with brands across Australia and internationally. International engagements are delivered remotely.
Let’s talk
Tell me where paid media is stuck. I’ll respond with a direct view on whether I can help.