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  <!-- Core -->
  <url><loc>https://ironpathinteractive.com.au/</loc><lastmod>2026-09-21</lastmod><changefreq>weekly</changefreq><priority>1.0</priority></url>

  <!-- Service / money pages -->
  <url><loc>https://ironpathinteractive.com.au/dtc-paid-media-consultant</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://ironpathinteractive.com.au/meta-ads-consultant-australia</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://ironpathinteractive.com.au/google-ads-consultant-ecommerce</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://ironpathinteractive.com.au/amazon-dsp-consultant</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/gaming-entertainment-marketing</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ironpathinteractive.com.au/performance-marketing-consultant-sydney</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/paid-media-consultant-newcastle</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/about</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>

  <!-- Proof -->
  <url><loc>https://ironpathinteractive.com.au/case-studies</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/case-study</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ironpathinteractive.com.au/case-study-retail</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ironpathinteractive.com.au/case-study-incremental</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ironpathinteractive.com.au/case-study-twitch</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://ironpathinteractive.com.au/projects</loc><lastmod>2026-09-21</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>

  <!-- Insights index -->
  <url><loc>https://ironpathinteractive.com.au/blog</loc><lastmod>2026-09-21</lastmod><changefreq>weekly</changefreq><priority>0.8</priority></url>

  <!-- DTC buyer-intent posts -->
  <url><loc>https://ironpathinteractive.com.au/blog/dtc-meta-ads-budget-2026</loc><lastmod>2026-09-01</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/mer-vs-roas-dtc-budget-decisions</loc><lastmod>2026-09-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/when-to-hire-fractional-paid-media-lead</loc><lastmod>2026-09-15</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/dtc-google-ads-audit-checklist</loc><lastmod>2026-09-19</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Commercial-intent posts: highest priority, all four were missing -->
  <url><loc>https://ironpathinteractive.com.au/blog/cac-benchmarks-australian-dtc-brands-2026</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/performance-marketing-agency-sydney-questions</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/performance-marketing-vs-digital-marketing-sydney</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/how-to-advertise-on-twitch-australia-2026</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Recent posts, also missing from the previous sitemap -->
  <url><loc>https://ironpathinteractive.com.au/blog/mlb-rights-split-2026-what-it-means-for-sports-marketers</loc><lastmod>2026-05-27</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/forza-horizon-6-japan-launch-brand-playbook</loc><lastmod>2026-05-27</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/gaming-ugc-creator-economy-15-billion-2025</loc><lastmod>2026-05-27</lastmod><changefreq>monthly</changefreq><priority>0.6</priority></url>

  <!-- Earlier gaming/entertainment essays -->
  <url><loc>https://ironpathinteractive.com.au/blog/sports-rights-inflation-marketing-planning</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/creator-economy-as-launch-infrastructure</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/fandom-as-infrastructure</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/ip-as-attention-shortcut</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/performance-marketing-meets-fandom</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/distribution-is-the-new-brand-strategy</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/platformization-of-gaming</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>
  <url><loc>https://ironpathinteractive.com.au/blog/eventized-fandom-esports-as-ip</loc><lastmod>2026-05-23</lastmod><changefreq>monthly</changefreq><priority>0.5</priority></url>

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